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Event Details
DEBATE: HOW CAN LEAN PRINCIPLES BE APPLIED TO THE ROLE OF PRODUCT MANAGEMENT IN ENTERPRISE CLASS SOFTWARE DEVELOPMENT?
FRIDAY 24th AUGUST
TIME: 14:00-16:00
VENUE: APPLETON TOWER, THEATRE 3
TICKET: FREE
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Join David Farquhar and Mike Kennedy from Northface Ventures who will host this open debate at the Turing Festival.
How do you apply lean principles when you are a Product Manager responsible for mission-critical, enterprise class, big ticket software products for sales to large, conservative B2B customers, e.g. a bank, telco, big pharma or government?
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Agile development has obvious benefits and many software companies want to apply them but often their customers want a release every 4/6/12 months not every week/day/hour. The received wisdom is that you must embed a product owner with agile engineering teams because requirements might flip from sprint to sprint and s/he has to be on hand to answer questions. The problem is that if you’re embedded with engineering you’re not out in the field gathering market requirements and for enterprise class software products you can’t just dream up functionality in the bath: it has to be based on real customer/market requirements and prioritised accordingly. So:
- How do you compromise between engaging in/with the field and being available to answer engineering’s questions?
- How do you determine an MVP when customers’ RFPs say they want everything?
- Ho do you test your MVP hypothesis with customers – will they accept A/B testing on them?
- How do you gather requirements in a way that suits agile?
- What must the requirements look like?
- What are good tools to use?
- How do you develop user stories/use cases?
- Does the method of prioritisation change?
- How do you set out a road map knowing it might change next month?
- If you are managing multiple products how do you allocate engineering resource across the portfolio?
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When & Where
Appleton Tower, Theatre 3
Crichton Street
EH8 9LE Edinburgh
United Kingdom
Friday, August 24, 2012 from 2:00 PM to 4:00 PM (BST)
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